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October 2009 - Nissan Dealers :: Driving Forward
Nissan wanted to redesign their 47 dealer sites to create a fresh, modern, established look that could be localised by each dealer from design to content.
From a choice of two templates, dealers can select the design option that best suits their own corporate identity while at same time benefiting from features such as the content management system and car search facility that would be cost restrictive for the same dealers to implement on their own.
Before commencement of the project, informal discussions were undertaken between the Nissan project team at Continuum and a number of Nissan dealers. The aim was to ensure we provided a solution that not only met the current needs of the dealers but also captured any concerns or future avenues for business.
The need for localisation of each site was top of the agenda. Dealers requested a user friendly content managment system to update the site’s homepage, display local affiliations and sponsorships, bulk upload vehicles to the catalogue, market their offers in a dedicated promotions section and track traffic through individual Google analytics for each dealer website. Furthermore, the content management system allows dealers to simply upload their current vehicle catalogue to other automotive websites such as Carzone, considerably reducing the administration time of marketing the cars in different mediums.
With the automotive industry having faced a challenging year in 2009, Nissan is showing the commitment and drive that it takes to succeed by pushing forward and building for the future.
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