Profiling but just not CSI style
A successful display advertising campaign depends on profiling customers rather than placements. Many companies have failed in the past because they focused on high traffic sites rather than on the content of the site in relation to the interests of their customers.
No you’re not paranoid, we are following you!
Have you ever noticed how after searching for holiday locations on Google, ads start popping up on every site you visit for the best holiday destinations or for a site you’ve already visited! Well it’s not a coincidence but a carefully executed Google Adwords Remarketing Campaign.
Pay per click advertising when done well can entice those visitors back to your site to complete a purchase. A great method of behavioural advertising that can be used by all brands and companies whether you have a small, medium or large marketing budget.